Advertising language and rhetoric

  • Magdalena García Toledo Universidad Nacional Mayor de San Marcos, Lima, Perú
DOI: https://doi.org/10.30920/letras.72.101-102.7
Keywords: Language, Media

Abstract

Research into the influence of the mass media, and television in particular, has already determined the significant presence of the media in modern life and its powerful impact on the formation of social awareness and the mobilisation of public opinion. The media are now vehicles for information, entertainment and education on a global scale.

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Published
2001-12-31
How to Cite
García Toledo, M. (2001). Advertising language and rhetoric. Letras (Lima), 72(101-102), 89-108. https://doi.org/10.30920/letras.72.101-102.7
Issue
Vol 72 No 101-102 (2001): Primer y segundo semestres
Section
Social Communication

Copyright (c) 2001 Letras (Lima)

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Este obra está bajo una licencia de Creative Commons Reconocimiento 4.0 Internacional