Advertising language and rhetoric

Authors

  • Magdalena García Toledo Universidad Nacional Mayor de San Marcos, Lima, Perú

DOI:

https://doi.org/10.30920/letras.72.101-102.7

Abstract

Research into the influence of the mass media, and television in particular, has already determined the significant presence of the media in modern life and its powerful impact on the formation of social awareness and the mobilisation of public opinion. The media are now vehicles for information, entertainment and education on a global scale.

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Published

2001-12-31

How to Cite

García Toledo, M. (2001). Advertising language and rhetoric. Letras, 72(101-102), 89-108. https://doi.org/10.30920/letras.72.101-102.7

Issue

Vol. 72 No. 101-102 (2001): Primer y segundo semestres

Section

Social Communication

Este obra está bajo una licencia de Creative Commons Reconocimiento 4.0 Internacional